Old Generation Stand-Alone Dental Clinic Service For Enhance Dentistry in Thailand
The objective of MOUTH MIRROR is to improve the Dentistry system in Thailand to be full-service treatment. The full-service treatment will help patients to access all types of treatments everywhere with immediacy, flexibility, and efficiency. In addition, this service could link patient data to the target clinic .
As 80 % of total dental clinics in Thailand are old-generation dental clinics. The first step of MOUTH MIRROR focuses on old-generation dental clinics which are managed by old-generation dentists with skills and experiences. It is a question that these dentists have the passion to adapt their clinics to the new age of technology and align the needs of patients. The new age clinic should be a one-stop service that captures every patient's need who walks through their doors. There is no need to refer patients to other clinics and be the right clinic for patients.
The older generation dentists can continue to open dental clinics up to 5-10 years before their retirement, thus unable to continue their passion. They may not afford to change and prefer to stay the same and do what they did 30 years ago. In addition, there is no expansion area for them in the dental market, and the number of patients steadily decreases. When patients are referred due to complicated conditions, they don't come back to the previous clinic anymore. The growing competition among dental practices including the better quality of treatment services, will have a place. Every day a new clinic has been set up by a new-generation dentist with Franchise, full treatment service, nice decoration, technology, and promotion. This is a threat for old-generation dental clinics.
In some locations in Thailand within a 1 KM radius, there are more than 10 dental clinics. We see the opportunity that every clinic has its own friendly neighborhood dentists and their patient base. That we can cooperate together to improve dentistry in Thailand to be a full-service treatment. As a win-win situation, MOUTH MIRROR focuses on continuing their passion and making the dream come true through a sustainable business model by keeping old patients with higher brand loyalty, reaching new patients, and linking data by creating exclusively dedicated personalized service.
"Connect patients to clinic destinations, and meet their dream dentists come true."
By focusing on paying attention, being intimate, and understanding, with patients' needs.
This is a MOUTH MIRROR service that helps the dental clinic to treat patients to get the gorgeous smile they’ve been after. They do know that the overall experience is efficient, fluid, and comfortable. Therefore, patients’ confidence and trust in the clinic will greatly increase, and are likely to return for visits.
More Info
A comprehensive project submitted in partial satisfaction of the requirements for the degree Bachelor of Fine and Applied Art, (Industrial Design), International Program
By Panitta Okascharoen
King Mongkut's University Of Technology Thonburi, School of Architecture and Design Industrial Design Program
Year 2022
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